Imperius Insights: Launching Legacies

Perception Is Profit: Why Branding Isn’t a “Nice to Have”

Perception Is Profit: Why Branding Isn’t a “Nice to Have”By: Phoenix Marcón Published on: 30/09/2025

Golden spotlight on a premium product box, symbolizing branding as perception and profit.

Branding Positioning
Perception Is Profit: Why Branding Isn’t a “Nice to Have”